Conversion Gold 2 is an extremely powerful conversion tracking tool. Conversion Gold 2 makes is very easy to track sales, leads, opt-ins, joins and more. By giving you specific information about the people that you are converting into customers or subscribers, you can tweak your efforts and boost your conversions dramatically. Many times, a few small and easy tweaks to your web site is enough to double or triple your earnings.
But you need to discover what those small things are. In many cases only 2 - 5% of you web site visitors are converted into customers. What is special or different about those people, compared to the other 95 - 98%?
- Are they using certain keywords to find your site?
- Are they coming from specific links on other web sites?
- Or did they follow a link in an email?
- Are they located in a specific part of the world?
- What path do they take when they arrive on your site?
Conversion Gold 2 helps answer these questions and more. When you learn the answers, then you can start taking action to focus on the things that are leading to conversions. You may focus your SEO and PPC effort higher converting keywords. You may try to attract more links from other sites, ones that are similar to those that convert well. If you have an affiliate program, you may reach out to your top-converting affiliates.
Have you ever wondered if the headline, layout, text or graphics on your web site are doing a good job? Could your landing page or salesletter convert better with a few changes? Very often, a few small changes can double your sales. Conversion Gold 2 is extremely powerful as you test different versions of your pages. See how the conversion rate changes when you alter your headline, change/remove your header graphic, add testimonials, use longer/shorter pages, different graphics, and more. By systematically testing and tracking each element of your page, you can turn a good sales page into a great sales page, and make much more money as a result.
How Conversion Gold 2 Works
First, you simply copy and paste a small piece of code on all of your web pages (as many domains as you want). The paste some special code on conversion "thank you" pages, the pages where your visitors go after they have converted. (Don't worry, this is easy, and you don't need to upload any files, don't need PHP, and don't need to setup any databases -- just cut-and-paste!).
Now Conversion Gold 2 will start collecting information about the web visitors who arrive at your site, including:
- IP address
- Country, State, and City
- Web page where they came from
- Search engine they used to find your site
- Search keywords they used, if any
- Page they landed on ("entry page")
- Other pages they viewed on your site.
In addition, you can also specify a "campaign" and "tags" to each visitor. These are very powerful, as they help you to filter and compare conversion data. For example, if you are testing two versions of a sales page, your might assign a "version1" campaign to the first version and a "version2" campaign to the second version. This makes it easy to compare the conversion rates for the version1 and version2 campaigns.
Here is an example of the "Visitor Profile" screen in Conversion Gold 2:
This gives you a complete picture of the visitor. You can see where they live, how they found your site(s), and which pages they have viewed. The other thing the visitor profile tells you is details of any conversions for the visitor. Now you can see what a converted visitor looks like. In some ways, it helps to put yourself into their shoes, stepping through the process of finding the site and then converting into a customer or subscriber, etc.
In addition to tracking traffic statistics, Conversion Gold will also record conversions when someone signs up for your mailing list, buys a products, fills out a lead form, etc. You define the conversion and you can even assign a value representing your revenue or profit from that conversion. Conversion Gold 2 even provides several custom fields that can be used to tracking additional details about each conversion. All conversions will show up on the Conversions report and also appear on the Visitor Profile screen, as shown above. Optionally, Conversion Gold will even send you an email when a conversion occurs, with a link to the visitor's profile.
Reports that can Boost your Earnings
Of course, the real power of Conversion Gold lies in the ability to summarize and filter the conversion data in various ways. For example, you could go to the "Keywords" screen to break down the data by search engine keyword. This shows you the traffic and conversion data on a per-keyword basis -- you can quickly see which keywords have the highest conversion rates. You may notice that some of your high traffic keywords don't convert very well, while some of your lower traffic keywords convert extremely well. You can use this information with both your PPC and SEO efforts, focusing on top converting keywords. This can dramatically boost profits. Knowing which keywords lead to conversions also helps you understand your visitors better. And when you know what they are looking for, you can tweak things to meet their needs, which means more money for you.
In addition to viewing conversions broken down by keyword, you can do the same across several other powerful metrics:
- Referrer (broken down by the external web page where visitors entered your site)
- Country
- State / Province
- City
- Search Engine
- Page (broken down by unique unique web page on your site -- which pages get the most traffic, and which convert the best?)
- Date
- Hour of Day
- Campaigns
- Tags
By breaking down the traffic and conversion data in each of these ways, you can learn an incredible amount about your web site visitors. It will open a window on what types of people convert into customers or subscribers. And once you know that, then you can start to focus your efforts in those areas. Small changes can lead to big increasing in conversion rates and earnings. Using the Campaign and Tag screens to see your conversion data at a glance and compare test version of sales pages or advertising copy.
Drill-down for even more detailed information
One of the powerful features of Conversion Gold is that you can track conversions from unlimited web sites, within a single, centralized reporting interface. This can save you a ton of time, as all your data is in one place. It also shows you how some visitors jump from one of your sites to another. And within each site, you may have many different areas, campaigns, tags, etc. You might have one site that sells pet products and another than sells clothing (or one site that sells both). In such cases, you may want to look at one area at time, and Conversion Gold has a drill-down feature that enables you to do this. For example, you can "drill-down" by selecting a single domain name or campaign. This filters the reports so that they *only* show data from that domain or campaign. Suppose you only want to look at the traffic and conversions for your "petfood" campaign. Just click on the petfood campaign and it turns on the campaign filter for petfood. Then view the Keywords report to view only the pet food keywords and conversions. Later, remove the filter and repeat for the 'clothing' campaign. This filtering capability is essential for those us with multiple sites on multiple topics. And being able to track all of them from a single central reporting interface saves you time, so you can spend more time tweaking your sites to boost your conversions and earnings.
Join the Conversion Gold Beta - for FREE
For a limited time, you can join the beta program for Conversion Gold for free. Try it out and tell me what you think.